Online Casino Platforms
Every new online casino is unique, on the surface, but a majority belong to the same casino network or platform. You might find similarities between sites, even if every iGaming site has its own logo, branding and style. Though you have never visited a specific new casino site before, there’s a high change that you will recognise certain elements based on the casino networks. Many of the possible similarities occur in their gaming options, in their structure, in their bonuses, in their support options, and where self excluded players are forbidden to register. For instance, if you Play Ojo, you are not allowed to play at Lucky Niki, Play Millions, Lucky Niki, Casino and Friends, Lucky Louis or any other Skill On Net casinos. Self exclusion from a certain website means you are excluding yourself from all websites on a specific casino platform, which in reality often means between 10 and 45 websites. Further discussions about this can be read further down on this page.
The platforms also dictates the website’s quality in multiple areas, such as visuals, performance, navigation, features, and customer support. In this section, you’ll be able to discover the variety of popular casino platforms powering some of the most popular casino in the industry today, from the biggest ones to more niche names. We’ll explore what features they offer, how they are licensed, and more.
Check out the Newest Casinos in the UK from each Platform
UK Gambling Commission License and Self-Exclusion
Any casino operator looking to supply iGaming services to customers in a specific market – British, Spanish etc. – will need a license. However, securing a license can be difficult, especially in competitive jurisdictions. Operators also have to ensure their casino and its related solutions meet the regulatory demands stipulated by the region’s licensing body. As a licensed casino is regulated by an organisation, customers are protected against potential criminal activity (such as fraud) and can expect the required level of fairness. Responsible gambling has to be encouraged too, to prevent customers developing a problem or failing to find the help they may need.
All casinos using the same platform will share licenses. If one website using a particular white label platform is licensed to target players in the UK, every other one built with the platform will have the same legal right to deliver gambling services to British customers. The platform provider makes sure that every aspect of the casino adheres to the licensing rules and regulations, adding further peace of mind. Most commonly, you will see online casinos carrying licenses from the Malta Gaming Authority (MGA) and the UK Gambling Commission primarily. Licenses from the Curacao E-gaming Licensing Authority and the Gibraltar Betting and Gaming Accosiation may be secured by platform providers, though these are far less common. The more licenses an online casino platform has, the wider the demographic its casinos can reach.
Self-exclusion is a vital part of the online gambling industry. This is intended for any gamblers who feel they may be developing, or are experiencing, problems related to betting at iGaming sites. Self-exclusion from one online casino will automaticaly block you from all casinos and gambling businesses using the same platform.
What are Online Casino Platforms?
Platforms are the underlying structure of online casinos. These dictate the catalogue of games available, the diversity of features, the licensing, payment and money withdrawal solutions, and customer service. Different platforms have partnerships with specific games providers, such as Microgaming, NetEnt, Evolution Gaming, Big Time Gaming, and Yggdrasil. These software developers are just several of the industry’s most successful and respected, and any platform offering games created by these brands ensures their clients a solid offering for end-users. Other platforms might include games from less well-known developers.
As a result, online casinos using these would have fewer games available, typically without the big-budget properties bigger developers will have access to (such as slots based on Jurassic Park, Game of Thrones etc.). This can affect how much appeal the casino has to customers, though other features impact their choices too. A weak selection of payment methods, poor customer support, and overall poor presentation can leave users unsatisfied, and lead them to try elsewhere. The best online casino platforms provide a complete ‘all in one’ package that delivers everything an iGaming site needs to engage its members, all of the highest quality.
White label platforms allow a casino operator to take the platform and rebrand it entirely, adding their own logo, colour scheme, characters, and other stylistic touches. The casino will appear unique, but will actually be fully maintained by the platform provider. As a result, casino operators are free to focus on marketing their brand and running their business without having to stress over technical issues. This typically leads to fast launches and gives operators peace of mind that their customers will be satisfied. It’s a far easier process than trying to create your own casino from scratch, and delivers all of the key features in one package.
White label platforms usually include comprehensive back-office tools which allow operators to asses customer behaviour, engagement levels, gaming activities, and more. Operators can use these analytics to understand their performance and identify ways in which to improve their casino or services. Payment methods, customer service, and licensing is all taken care of by the white label platform provider, all with customisable themes to suit each operator.
Which are the Biggest Online Casino Platforms?
WhiteHat Gaming offers probably the best and most user-friendly white label platform in the iGaming industry right now. Just by looking the online casinos like Spin Rider, Casimba, Casilando and Slot Planet, that are using their solution you will get the point. that It is a very modular, with different areas of it able to be activated or deactivated with only 30 days’ notice. This allows new casino operators to experiment and see which features are most effective for their brand, and those they may be able to remove. White Hat Gaming’s platform offers a large range of payment options compatible with more than 150 currencies, as well as multiple chat rooms to create a community feel at operators’ casinos. They aggregate games from developers like NYX, NextGen, NetEnt, ELK Studios, QuickSpin, Thunderkick, and others. Meanwhile, its massive bingo network gives casinos an extra gaming option to offer. See all White Hat Gaming Casinos
EveryMatrix has multiple platforms, catering to different gaming categories. OddsMatrix Sportsbook gives operators comprehensive sports-betting facilities, with 24/7 support and easy integration into existing platforms. CasinoEngine is their casino platform, which provides access to more than 1000 games from the biggest developers like Microgaming, Play ‘n’ Go, and Evolution Games. It delivers casino bonuses, loyalty schemes, and other back-end tools. GamMatrix is a complete iGaming platform, which handles such services as player management, CRM, CMS, payment processing, and others through their various other platforms. MoneyMatrix is their payment platform, catering to global customers from more than 40 vendors. Fraud and KYC management software are cutting-edge. See all EveryMatrix Casinos Here.
Aspire Global has been in the industry since 2005, and is a comprehensive platform with plenty of features. Its CRM includes complete campaign management, a flexible promotions system for bespoke bonuses (with tournaments and loyalty points available), conversion-enhancing tools, and more. Aspire Global’s platform also offers ‘bullet-proof’ fraud prevention, express payouts, and a fast Know Your Customer system for ID verification. The analytics features offers report management on a daily basis, and real-time data to measure the casino’s performance. The platform gives end-users access to games from developers like QuickSpin, Aristocrat, Big Time Gaming, Next Gen Gaming, and many others. See all Aspire Global Casinos Here.
SkillOnNet is a leading platform provider delivering a comprehensive suite of games and features to operators. SkillOnNet boasts a massive gaming catalogue of over 1200 titles from developers like NetEnt, Extreme Live Gaming, Big Time Gaming, Yggdrasil, NextGen Gaming, ELK Studios, and several more. This gives operators using SkillOnNet an amazing selection of titles to tempt customers of all tastes. Their platform includes more than 35 different payment methods in 10 currencies (including PayPal and Bitcoin, one of the biggest cryptocurrencies available today). Its back-end features various reporting tools to monitor players’ activities, as well as a large bonus system. 24/7 support is provided in multiple languages for localisation. See all SkillOnNet Casinos Here.
Nektan’s gaming platform is Evolve, which delivers all the key features and tools an operator needs. Payments, bonuses, reporting, player management, games, live chat, CRM, and affiliates are all available through Evolve. It applies to desktop and mobile casinos alike. Evolve is made to suit operators on the US and European markets, which is fairly uncommon. It allows operators to utilise numerous payment methods, support for multiple currencies, account management, gameplay history tracking, and more to gain a valuable insight into how their casino is performing. Nektan’s games catalogue includes HTML5 content from Blueprint Gaming, Realistic, and many others. See all the Nektan Casinos Here.
ProgressPlay offers two platforms, catering to desktop users and mobile / tablet users alike. The desktop platform includes hundreds of games across slots, table classics, live-dealer titles, and scratch cards. Analytics and tracking pixels can be added as an optional feature, while the smart cashier ensures a secure payment system. The mobile platform is based on HTML5 technology to provide the most cutting-edge, future-proofed performance on handheld devices. Hundreds of games are available for smartphones and tablets, as is a client interface which can be completely customised. The mobile platform offers player acquisition tools and is optimised for iOS and Android devices. See all ProgressPlay Casinos Here.
Jumpman Gaming has created three platforms: 15 Network; Wheel of Slots Network; and Jumpman Slots. 15 Network is one of the world’s biggest bingo B2B networks, giving operators a customisable platform upon which to build their sites. Igaming venues using it include Dove Bingo, Bingo Minions, and several others. Wheel of Slots is a platform for bingo-focused sites again, giving end-users access to a prize wheel offering free spins, cash prizes, and more. Jumpman Slots is their casino-only platform, delivering games from multiple developers and a mobile-first design. See all the Jumpman Gaming Casinos Here.
L&L Europe is a casino platform producing sites with a heavy emphasis on localisation, incorporating specific themes to target customers in certain countries. Their games catalogue includes games from Amatic, NetEnt, and Microgaming, while their live casino titles are produced by Evolution Gaming and NetEnt. Their casinos include Norges Casino, which caters to Norwegian customers, All British Casino, designed for UK players, and Karl Casino, for the Swedish market. Their platform is used to power their own sites, rather than those of other operators, and they work with various payment methods to suit specific regions. See all the L&L Europe Casinos Here.
Pariplay produces a number of platforms for online and offline casino operators alike, including their iGaming solution. This offers a customisable system with tracking, analytics, reporting, and more to suit each operator’s individual style. Their SMTM platform is a complete back-end system, making a user-friendly interface for operators to use. The reporting and analytics are completely customisable, and call centre integration, granular security settings, and other management facilities are included. Pariplay’s platforms give operators a huge range of back-end tools and features to satisfy end-users. They also create their own games for online casinos too, with some licensed slots like Sharknado and X-O Manowar. See all the Pariplay Casinos Here.
FSB Tech offers three different platforms: Casino; Wallet; and Sportsbook. Their Casino platform has more than 750 games integrated, including slots and table titles, which work across multiple browsers and devices. It also features analytics and CRM tools, while bonuses can be integrated too. As a result, operators have the power to gather intelligence and profile customers to keep retention levels high. Operators can customise the platform to suit their own branding and style, and their wallet service keeps payments secure. See all the FSB Tech Casinos Here