Online Casino Platforms
The majority of new online casino are (luckily) not independent and fragile, but belong to the same casino network, group or platform. While each casino may seem unique, and build great customized experiences, these sister casinos usually share a lot of DNA, from basic functionality to actual resources. Why is this important? Because you can actually form a pretty good idea of how much you will like/love a casino based on who’s behind it. Below you can quickly see the overview of new casinos by the biggest and best regarded casino platforms with UK licences.
Check out the Newest Casinos in the UK from each Platform
White Label Casino
So, what actually connects casinos belonging to the same platform, outside of actual security and trustworthiness? Even though casino brands may be targeting entire different demographics, and have staggeringly different designs, many things are likely to stay the same, including:
- Gaming options
- Casino Bonuses
- Support options
- Exclusion processes (to protect customers who wish to reduce their gaming habits)
This latter point is a good example of the connection between multiple casinos operating on the same platform: if you decide to exclude yourself from one site, you’ll be unable to play at others on the platform. Further details on this can be found further down the page.
The platform also dictates a casino’s quality in multiple areas, such as:
In this section, you’ll discover the variety of popular white label casino platforms powering some of the most popular sites in the industry today, from the biggest to more niche sites. We’ll explore what features they offer, how they’re licensed, and more.
Newest Casinos in the UK from the Best Online Casino Platforms
At New Casinos, you’ll find expert reviews of the newest casinos operating on different online casino platforms.
We state which brand operates which casino in our reviews, and you’re sure to see the same names appear on a regular basis. Jumpman Gaming is one of the most popular, and is known for its vibrant casinos with a quirky style. Jumpman Gaming has three different white label casino platforms, while others — PariPlay and Nektan, to name just two — have their own.
Trust New Casinos to keep you updated with the latest casinos based on both established and new online casino platforms, including those specialising in white label betting too.
White Label Casino & Online Casino Platforms
What does the term ‘white label casino platform’ or ‘white label sports betting platform’ mean?
It’s simple. A company creates a white label platform to lease or sell it to another, which customises it to suit its own brand. Different white label betting platforms offer their own types of personalisation, but casinos will typically be free to incorporate their own logos, images, colour schemes and more.
A white label casino or white label sports betting platform should provide the team behind the site a streamlined way to maintain it. They will be free to focus on actually running the business and serving customers, leaving all the complex technicalities to the professionals.
Choosing a white label casino platform empowers any business, particularly smaller ones, with the tools to launch far more quickly and easily than if it were building the site from scratch. Running a company, attracting customers and achieving success is hard, particularly in such a thriving marketplace. White label sports betting platforms make it just a little simpler.
What Different Casino Platforms & White Label Casino Platforms Bring
As mentioned above, each casino platform brings its own features and perks, all of which have a massive impact on the quality of your customer experience.
Let’s take a closer look.
Games are perhaps the largest part of any online casino’s appeal. The biggest developers create content across different categories — including slots, table games, live dealer games, scratch cards, bingo, video poker — which work with platform providers.
Any business choosing a white label casino platform will be able to feature a specific set of games. The quality and quantity of the catalogue available depends on the platform, but the games may have been produced by such popular brands as:
- Big Time Gaming
- NextGen Gaming
That’s just a small selection of the software-development companies creating content for the iGaming industry.
The bigger and better the games collection, the more satisfied customers are likely to be.
Banking Features & Ability
A good range of banking options is vital for a successful online casino. Players want the convenience and familiarity of paying via methods they know, such as PayPal, PaysafeCard Visa, MasterCard, Skrill and Neteller.
White label casino platforms offer players a number of payment and withdrawal solutions to cater to as broad an audience as possible. The speed of deposits and withdrawals is a factor to consider: instant is ideal, but within 24 hours is a good timeframe.
It’s not enough for an online casino to offer members a varied selection of games, diverse banking methods and solid presentation.
A casino has to function well.
Clumsy menus, slow load times and confusing layouts can all disrupt players’ experience, especially on mobile devices. So much of online gaming is done on smartphones and tablets now, and any casino that fails to consider the customer’s journey through the site risks frustrating them. And possibly chasing them to a competing casino.
Different casino and white label sports betting platforms offer their own features and layouts, though these may be adjustable to suit the operator’s preferred format. We consider the quality of a site’s design and layout when creating reviews, as both are essential components.
Tried & Tested Working Solution Out of The Box
A white label casino platform should allow operators to essentially start working straight away.
This ‘out of the box’ convenience minimizes the amount of time companies need to invest in setting the site up and ironing the creases out — the platform has been tested thoroughly to ensure it works well.
First-time casino operators benefit from this most, as there’s no need for experience or in-depth knowledge of building a casino from scratch. Choosing one of the leading casino platforms provides valuable reassurance and peace of mind too, so always consider their reputation.
UK Gambling Commission License and Self-Exclusion
Understanding and securing a licence to provide iGaming services to customers in the UK can be a daunting, difficult process for new brands. Them may not even know where to start.
White label casino platforms eliminates the stress and confusion completely. Teams can focus on running their businesses and leave the licensing details to the platform-provider. All casinos covered by New Casinos are licensed for UK players, regulated by the UK Gambling Commission.
Self exclusion is a process put in place to assist players who may feel they need to spend less time and money at online casinos. However, excluding yourself from one website means you’re excluded from all websites operating on a specific casino platform. This could be between 10 and 45 casinos overall, so you must be sure self exclusion is the right choice.
Who are the Biggest Online Casino Platforms & White Label Casinos in the UK?
The biggest online casino platforms and white label casino platforms in the UK are:
WhiteHat Gaming offers what could be the best, most user-friendly white label platform in the industry. Take a look at online casinos like Spin Rider, Casimba and Slot Planet to see why.
WhiteHat Gaming is a modular platform: operators can activate and deactivate specific features quickly, with just 30 days’ notice required. New casino brands can experiment to find those features which suit their customers best. On top of this, numerous payment methods can be used with over 150 currencies.
The games catalogue includes works from the likes of NextGent, NetEnt, NYX, Quickspin, ELK Studios, Thunderkick and Quickspin. There’s a huge bingo network too, giving casino operators an edge.
EveryMatrix runs multiple platforms across different gaming categories.
OddsMatrix Sportsbook offers comprehensive sports-betting facilities, with 24/7 support and easy integration into existing platforms.
CasinoEngine is their casino platform, with access to over 1000 games from popular developers like Play ‘N’ GO, Evolution Games and Microgaming. It delivers casino bonuses, loyalty schemes, and other back-end tools for easy management.
GamMatrix is a complete iGaming platform handling such services as player management, CRM, CMS, payment processing and more through various other platforms.
Finally, MoneyMatrix is the payment platform, serving players from over 40 vendors worldwide, with cutting-edge fraud and KYC management software for reliable security.
Aspire Global has been in the industry since 2005. It’s a comprehensive platform with plenty of features.
Its CRM includes complete campaign management, a flexible promotions system for bespoke bonuses (with tournaments and loyalty points available), conversion-enhancing tools, and more.
Aspire Global’s platform also offers ‘bullet-proof’ fraud prevention, express payouts, and a fast Know Your Customer system for ID verification. The analytics feature offers report management on a daily basis, and delivers real-time data for measuring a casino’s performance.
The platform gives end-users access to games from developers like QuickSpin, Aristocrat, Big Time Gaming, Next Gen Gaming, and many others.
SkillOnNet is a leading platform provider, delivering a large suite of games and features. SkillOnNet boasts a huge games catalogue comprising more than 1200 titles from powerhouses like NetEnt, Extreme Live Gaming, Big Time Gaming, Yggdrasil, NextGen Gaming, ELK Studios, and more.
This gives operators an amazing selection with which to tempt customers, while over 35 different payment methods across 10 currencies are available (including PayPal and Bitcoin). The back-end features various reporting tools to monitor players’ activities, along with an extensive bonus system. 24/7 support is included in multiple languages for localisation.
Nektan’s gaming platform is Evolve, which delivers all the key features and tools an operator needs. It applies to desktop and mobile casinos alike.
Payments, bonuses, reporting, player management, games, live chat, CRM, and affiliates are all available through Evolve.
Evolve is made to suit operators on the US and European markets, which is fairly uncommon. Furthermore, it allows operators to utilise numerous payment methods, support for multiple currencies, account management, gameplay history tracking, and more to gain a valuable insight into how their casino is performing.
Nektan’s games catalogue includes HTML5 content from Blueprint Gaming, Realistic, and many others.
ProgressPlay offers two platforms, catering to desktop users and mobile / tablet users alike. The desktop platform includes hundreds of games across slots, table classics, live-dealer titles, and scratch cards. Analytics and tracking pixels can be added as an optional feature, while the smart cashier ensures a secure payment system.
The mobile platform is based on HTML5 technology to provide the most cutting-edge, future-proofed performance on handheld devices. Hundreds of games are available for smartphones and tablets, as is a customisable client interface.
The mobile platform offers player acquisition tools, and is optimised for iOS and Android devices.
Jumpman Gaming has created three platforms: 15 Network; Wheel of Slots Network; and Jumpman Slots.
15 Network is one of the world’s biggest bingo B2B networks, giving operators a customisable platform upon which to build their sites. iGaming venues using it include Dove Bingo, Bingo Minions, and several others. Wheel of Slots is another platform for bingo-focused sites, giving end-users access to a prize wheel offering free spins, cash prizes, and more.
Jumpman Slots is their casino-only platform, delivering games from multiple developers and a mobile-first design.
L&L Europe is a casino platform for sites with a heavy emphasis on localisation, incorporating specific themes to target customers in certain countries. Their games catalogue includes games from Amatic, NetEnt, and Microgaming, while their live casino titles are produced by Evolution Gaming and NetEnt.
Their casinos include Norges Casino (catering to Norwegian customers), All British Casino (for UK players) and Karl Casino (for the Swedish market). Their platform is used to power their own sites, rather than those of other operators, and they work with various payment methods to suit specific regions.
PariPlay produces a number of platforms for online and offline casino operators alike, including their iGaming solution. This offers a customisable system with tracking, analytics, reporting, and more to suit each operator’s individual style.
Their SMTM platform is a complete back-end system, delivering a user-friendly interface for operators. The reporting and analytics are completely customisable. Call centre integration, granular security settings, and other management facilities are all included too.
PariPlay’s platforms give operators a huge range of back-end tools and features to satisfy end-users. They also create their own games for online casinos too, with some licensed slots like Sharknado and X-O Manowar.
FSB Tech offers three different platforms: Casino; Wallet; and Sportsbook. Their Casino platform has more than 750 games integrated, including slots and table titles compatible with multiple browsers and devices.
It also features analytics and CRM tools, while bonuses can be integrated too. As a result, operators have the power to gather intelligence and profile customers to keep retention levels high.
Operators are free to customise the platform to suit their own branding and style, while the wallet service keeps payments secure.