Online Casino Platforms
The majority of new online casino are (luckily) not independent and fragile, but belong to the same casino network, group or platform. While each casino may seem unique, and build great customized experiences, these sister casinos usually share a lot of DNA, from basic functionality to actual resources. Why is this important? Because you can actually form a pretty good idea of how much you will like/love a casino based on who’s behind it. Below you can quickly see the overview of new casinos by the biggest and best regarded casino platforms with UK licences.
Check out the Newest Casinos in the UK from each Platform
White Label Casino
So, what actually connects casinos belonging to the same platform, outside of actual security and trustworthiness? Even though casino brands may be targeting entire different demographics, and have staggeringly different designs, many things are likely to stay the same, including:
- Gaming options
- Casino Bonuses
- Support options
- Exclusion processes (to protect customers who wish to reduce their gaming habits)
This latter point is a good example of the connection between multiple casinos operating on the same platform: if you decide to exclude yourself from one site, you’ll be unable to play at others on the platform. Further details on this can be found further down the page.
The platform also dictates a casino’s quality in multiple areas, such as:
In this section, you’ll discover the variety of popular white label casino platforms powering some of the most popular sites in the industry today, from the biggest to more niche sites. We’ll explore what features they offer, how they’re licensed, and more.
Newest Casinos in the UK from the Best Online Casino Platforms
At New Casinos, you’ll find expert reviews of the newest casinos operating on different online casino platforms.
We state which brand operates which casino in our reviews, and you’re sure to see the same names appear on a regular basis. Jumpman Gaming is one of the most popular, and is known for its vibrant casinos with a quirky style. Jumpman Gaming has three different white label casino platforms, while others — PariPlay and Nektan, to name just two — have their own.
Trust New Casinos to keep you updated with the latest casinos based on both established and new online casino platforms, including those specialising in white label betting too.
White Label Casino & Online Casino Platforms
What does the term ‘white label casino platform’ or ‘white label sports betting platform’ mean?
It’s simple. A company creates a white label platform to lease or sell it to another, which customises it to suit its own brand. Different white label betting platforms offer their own types of personalisation, but casinos will typically be free to incorporate their own logos, images, colour schemes and more.
A white label casino or white label sports betting platform should provide the team behind the site a streamlined way to maintain it. They will be free to focus on actually running the business and serving customers, leaving all the complex technicalities to the professionals.
Choosing a white label casino platform empowers any business, particularly smaller ones, with the tools to launch far more quickly and easily than if it were building the site from scratch. Running a company, attracting customers and achieving success is hard, particularly in such a thriving marketplace. White label sports betting platforms make it just a little simpler.
What Different Casino Platforms & White Label Casino Platforms Bring
As mentioned above, each casino platform brings its own features and perks, all of which have a massive impact on the quality of your customer experience.
Let’s take a closer look.
Games are perhaps the largest part of any online casino’s appeal. The biggest developers create content across different categories — including slots, table games, live dealer games, scratch cards, bingo, video poker — which work with platform providers.
Any business choosing a white label casino platform will be able to feature a specific set of games. The quality and quantity of the catalogue available depends on the platform, but the games may have been produced by such popular brands as:
- Big Time Gaming
- NextGen Gaming
That’s just a small selection of the software-development companies creating content for the iGaming industry.
The bigger and better the games collection, the more satisfied customers are likely to be.
Banking Features & Ability
A good range of banking options is vital for a successful online casino. Players want the convenience and familiarity of paying via methods they know, such as PayPal, PaysafeCard Visa, MasterCard, Skrill and Neteller.
White label casino platforms offer players a number of payment and withdrawal solutions to cater to as broad an audience as possible. The speed of deposits and withdrawals is a factor to consider: instant is ideal, but within 24 hours is a good timeframe.
It’s not enough for an online casino to offer members a varied selection of games, diverse banking methods and solid presentation.
A casino has to function well.
Clumsy menus, slow load times and confusing layouts can all disrupt players’ experience, especially on mobile devices. So much of online gaming is done on smartphones and tablets now, and any casino that fails to consider the customer’s journey through the site risks frustrating them. And possibly chasing them to a competing casino.
Different casino and white label sports betting platforms offer their own features and layouts, though these may be adjustable to suit the operator’s preferred format. We consider the quality of a site’s design and layout when creating reviews, as both are essential components.
Tried & Tested Working Solution Out of The Box
A white label casino platform should allow operators to essentially start working straight away.
This ‘out of the box’ convenience minimizes the amount of time companies need to invest in setting the site up and ironing the creases out — the platform has been tested thoroughly to ensure it works well.
First-time casino operators benefit from this most, as there’s no need for experience or in-depth knowledge of building a casino from scratch. Choosing one of the leading casino platforms provides valuable reassurance and peace of mind too, so always consider their reputation.
UK Gambling Commission License and Self-Exclusion
Understanding and securing a licence to provide iGaming services to customers in the UK can be a daunting, difficult process for new brands. Them may not even know where to start.
White label casino platforms eliminates the stress and confusion completely. Teams can focus on running their businesses and leave the licensing details to the platform-provider. All casinos covered by New Casinos are licensed for UK players, regulated by the UK Gambling Commission.
Self exclusion is a process put in place to assist players who may feel they need to spend less time and money at online casinos. However, excluding yourself from one website means you’re excluded from all websites operating on a specific casino platform. This could be between 10 and 45 casinos overall, so you must be sure self exclusion is the right choice.
Who are the Biggest Online Casino Platforms & White Label Casinos in the UK?
The biggest online casino platforms and white label casino platforms in the UK are: