lbAs you all know Ladbrokes and Gala Coral Group are two of the biggest gambling companies. What you may not know, at least for the time being, is that these online betting bookmakers have gone through negotiations about a merger. These negotiations bear fruit and they finally reached an agreement to an all share merger. The new company that will arise, will be called Ladbrokes Coral. As it concerns the shares, Ladbrokes owners will get 51,75 % of the enlarged company and the rest of 48,25 % will go to the Gala Coral Group owners. The new corporation will become the biggest player in the UK, with more than 4000 betting shops and a market share of 45%. All of this will apply to betting shops and keep in mind that they will have a 2.3 billion pound in revenue.

It is factual that Ladbrokes has around 2 700 betting outlets in UK, Ireland, Belgium and Spain. On the other side, Coral has around 2670 betting outlets in UK and Italy, while it has also around 130 bingo clubs in UK. If you come to think of it, both of them have an online presence, together 14% market share, for sports betting and online casinos. However, it is also true that both have been left behind by the other competitors like William Hill and Bet365. According to New Casinos, Coral has some presence in the online casino industry with the brand-names, galabingo.com, galacasino.com and gala.se.

CoralShopThe new venture is expected to create cost savings of 65 million pounds a year. Some of that money will be spent to improve the betting shops, mostly on renovation and bringing something new to the market. Nevertheless, the majority of those savings will be spent on its online business where mobile and tablet apps have attracted an audience of younger gamblers and sports fans. Software developers have made a significant breakthrough in this particular field providing the iGaming market with platforms of high quality. Even on the Mobile Casino field, the casino games look perfect in any screen size and run smoothly on all operating systems like the iOS and the Android. Their main focus will be in the UK and Australia where the demand for online gambling is undeniably bigger.

To sum up, they have said that all the betting shops will remain as is but regulators are expected to insist that some shops are sold off in areas where they overlap. Be lastly notified that this deal comes only a week after online betting company 888 agreed a 900 million pound takeover of rival Bwin. party. This tells us that more rivalry will be expected in the near future when this field of gambling will be gradually turning into a literal battle field.