Newest Sports Betting Sites in the UK
Sports betting is nothing new, but it’s more accessible than ever now thanks to the proliferation of new online betting sites.
With so many options, you might feel a tad lost when you first start wagering on your favourite sport events. But don’t worry: New Casinos is here to help you find the best, most reliable sports betting and casino sites.
Below, you’ll find a complete list of the best betting websites combining both sports betting and casino gaming:
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SportNation Casino is a New UK Casino and Sports Betting site that offers many online slots, sports betting, live casino and promotions.
A great new casino that also offers a sports betting section from FSB solutions. Offer a wide range of casino games from Microgaming and Realistic. A complete gaming site.
An online casino that offers a long range of casino games, online slots and sports betting. Lets not forget the great tournaments, cool promotions , generous VIP program and the unique LV Wheel
New for May 2017 with lots of online slots, and live dealer games form NetEnt and Play'n GO. It offers also a great sports betting section.
Gives you the opportunity to play in both online slots bu also to make sport bets since Matchbook also includes a separate Sports Betting section.
An established sports betting site in the UK that know also offer a casino section. Great site if you like both betting and online slots.
A recognizable online casino that offers all the gambling goodies in one place. Online Slots, Sports Betting, Live Dealer Games and many other Casino Games are all there waiting for you in a cool and easy to navigate interface.
An online casino with real guts that rewards you with 2 Exclusive Bonuses. On top of that you will really enjoy the rewarding VIP Program, Daily Offers and the action packed Sports Betting section.
An old time classic casino that offers a great game selection that also offers live casino and sports betting. You will find all the biggest game developers and payment methods.
One of the best Mobile Casinos in the UK that also offers Sports Betting. It has an enormous range of games and developers, cool promotions and generous VIP Program.
No deposit: New eligible UK players only. Select Casino offer on sign-up. Spins must be claimed on ‘’My Offers’’ page within 14 days of sign-up. Spins for Book of Dead game only and have a £0.10 value each; expire 7 days from claim. 35x wagering on eligible slots before winnings are converted to cash. Welcome offer: Select Casino offer on sign-up and deposit. 4 deposits of £10, £20, £50, £100 matched with a bonus cash offer of same value (14 day expiry). 35x real money cash wagering (within 30 days) on eligible games before bonus cash is credited. Spins credited upon deposits; under £50 =10 Spins, £50 or over =25 Spins; on Book of Dead only (3 day expiry, winnings paid in cash). Play Responsibly. 18+ begambleaware.org. Click for full T&C’s. See all
The online casino of the most legendary and famous land based casino in the UK. A high roller casino with an exceptional VIP Loyalty Program and an extravagant Live Dealer section direct streamed from the iconic Mayfair’s Premium Gaming Club. Exclusive High Roller Bonus of 100% up to £2017 plus a VIP Fast Track.
18+. New Players and first deposit only. You have 15 days to accept the offer, and 30 days complete the wagering requirement of 50x. % game weightings and play restrictions apply. Max bonus bet: £5. Deposited funds are locked to the casino platform until the wagering is met. Read money funds are used first. To reject any bonus contact customer support. Read the fill Terms & Conditions for more info. See all
A great gaming platform that offers sports betting and online casino games at the same place. Grab our exclusive bonus and enjoy the games and the live casino.
A really cool and established online casino that now offers sports betting. Lets not forget the great Live Dealer Casino.
Everything in one place, online casino, live casino and sports betting.
Playful Casino with great promotions and lots of Online Slots and Casino Games. Exceptional First Deposit Bonus and Great Promotions.
A cool casino with sports betting. Welcome bonus of 100% up to £200.
New players, £10+ deposit, no e-wallets/prepaid cards, 30x wagering requirements on Bonus and 50x on Free Spins. £500 cap on bonus winnings. Other T&Cs apply. See all
One of the best, well known and established UK casinos.The online casino of the bigget land based casino in the UK.
One of the pioneers in online sports betting offers now casino games. Offers a pretty large game selection from the largest developers.
Before we explore how you can become an expert in picking winners, let’s look at the different betting options on offer.
There are numerous choices across land-based shops, new online betting sites in the UK and online casinos featuring sports betting sections. Each has its own advantages and disadvantages.
Online vs Land Based Sports Betting
Online sports betting offers solid advantages over visiting a land-based bookmaker.
Convenience is the biggest and most obvious. You’re free to place wagers on thousands of sport events from the comfort of your own home, saving time and money spent vising the high street.
Online casinos are fiercely competitive with one another, which affects the actual odds. Compare the odds at new online sports betting sites in the UK and high-street bookmakers, and you’ll see the odds are far better online.
Land-based betting shops act on the assumption that people offline can’t do as much research or compare their odds with other bookmakers as quickly.
Online Casinos vs Betting Sites
Traditional online bookmakers with long histories of taking wagers on sporting events now compete with online casinos of a similar pedigree, but they’re definitely cut from a different cloth.
For players, having access to online slots, table games, and sports betting all in one place is incredibly convenient. But are these sites as good as those focused on betting exclusively?
Those new betting sites in 2019 incorporating casino games tend to prioritise online slots — in most cases, you won’t find a big table games or live dealer selection. It’s also common for sites to split your bank roll: you can’t use the same money for sports betting as for playing casino games.
Sometimes, you may be able to transfer the funds internally, but this isn’t always the case. Check our reviews to find out if they restrict your bankroll for sports betting or not before signing up with a betting site.
How are the Odds Calculated
When placing a bet at an online casino, you’ll see odds displayed on the page. How are these decided?
One of the main steps in creating odds is pricing the market. Unlike online slots and other casino games, the sports betting software — an odds compiler — is tailor-made. In some cases, it’s developed by the betting site’s in-house team.
Let’s say you’re betting on a rugby game between England and France. The odds compiler will take various parameters into consideration before setting the final odds. England has a better ranking overall, and the game is in London where they haven’t lost to the French team in a long time.
Such data might put them as favorite, but the odds compiler will also consider the recent game results, the players’ form, the weather forecast and many other factors to determine a reasonable odd.
The new betting websites and online casinos might give odds of 1.40 to England and 2.48 to France.
So, what do the numbers 1.40 and 2.48 actually mean? They’re decimal representations of an outcome’s implied probability.
To get the possibility as a percentage for England wining the game, the following calculation may be performed: (1.40-1)/1.40 = 0.285 or 28.5%. You can probably work out this gives England a 28.5% probability of losing or a 71,5% chance of winning.
If you were to place a £100 bet on this game, the bookmaker expects you to win £140 71.5% of the time, and lose $100 28.5% of the times.
The odds are always stacked against you, but remember: these numbers are determined by a bookmaker, and even they can’t tell who’s going to win with any really kind of certainty.
What’s next? Balancing the books. This is most obvious in live betting: if you watch live odds towards the end of a game, when it’s almost certain which team will win, the odds drop significantly. This is to stop customers betting on the winning team at the last moment.
Balancing the books is done before an event starts, as the bookmaker needs people to bet a certain way to turn a profit. The odds will change if a lot of people bet on team, so they increase the margin of the other team to encourage people to wager with them.
How Do Betting Sites Make Money?
Vigorish. Ever seen this word before?
This is often referred to as ‘the vig’, ‘juice’, ‘margin’, or ‘over round’. It applies to the way in which bookmakers make their money and what you need to overcome to do the same.
The best way to explain vig is with a coin toss example. Let’s say 100 people wagered £10 on heads and 100 people wagered £10 on tails. The casino is getting £2000 altogether, but they need to pay out either heads or tails when the coin lands.
If the odds were 50/50 (as the universe dictates they should be), the online casino would have to pay out the £2000 to either the heads or the tails, creating odds of 2.
That means new betting sites in the UK wouldn’t make a penny. They have to include vigorish into their odds, but take the vigorish out to bring both odds down to ensure a profit.
The odds for the new coin toss, including vigorish, would be closer to 1.9, depending on the betting site’s system. They would be guaranteed a profit regardless of the outcome, though this assumes everyone places the same bet and the probability is 50/50.
In this case, the vigorish will be 5% — the normal take for most new betting sites in 2019.
Calculating the Vigorish
DWhile slot games display their Return To Player (RTP) value as a percentage, the only way to determine the betting site’s cut of your bet is to calculate it.
Imagine a betting site has the following odds for a football game:
- 2.5 for a home win
- 3.25 for a draw
- 2.87 for an away win
Let’s turn the decimals back into fractions, by dividing 1 by the odds to make it a fraction:
- 1 / 2.5 = 0.4 or 40%
- 1 / 3.25 = 30.7%
- 1/2.87 = 34.8%
And let’s add them together:
40% + 30.7% + 34.8% = 105.5%
The extra 5.5% is the amount the bookmaker has added on. This is the vig.
How to Bet Guide
Making the Most of Your Bankroll
Every decent guide to online sports betting should start with bankroll management.
Most solid bank roll strategies predetermine the amount you’re going to bet on each game. We recommend a system known as Level Staking: placing a level stake on all bets.
Wager between 1% – 5% of your bankroll on each bet. If you bet big right from the start, you might make money to begin with but when you eventually lose (and you will!), the casino will happily reclaim your funds.
No amount of bankroll management will overcome a bad selection, but it’s a great way to ride out losing streaks that would otherwise leave you broke.
Be consistent with your bankroll management too. Don’t expect to win your losses back on that inevitable ‘big win’ or ‘lucky streak’ — if you keep betting after a chain of losses, you could cost yourself big money for no good reason.
This is called chasing a loss, and it’s one of the most common mistakes amateur players make. Remember: sports are played by people and odds are not determined by computer algorithms. It’s not an exact science.
This is where Variable Staking Bankroll Management comes into play. Rather than set a fixed amount to play with, you determine the value of betting units and you play with a larger amount, considering variables like value, confidence level, expected return and so on.
Line Shopping is an absolute must if you want to make some serious money or at least reduce your losses. This involves opening multiple accounts on various new betting websites or online casinos, to shop around the best odds.
Remember: bookmakers have different opinions about potential winners and losers. A good player can get a 10% – 50% increase in possible returns by shopping around to find the best odds.
Bookmakers often disagree, and you can use this to your advantage. Line shopping isn’t just for increasing your winnings: you can use it to cover your loses and get a feel for how several bookmakers view an upcoming event’s outcome.
The Zig Zag Theory
The Zig Zag theory is most common in the NHL and NBA. It predicts winners in leagues using historical data and the pressure placed on teams facing elimination.
This theory applies to any best-of-7 playoff series using the 2 – 2 – 1 – 1 – 1 – 1 system. If a team is beat at home in game 1, they’re about 75% likely to win their next game. You should bet on the team predicted to lose, staring down a 0 – 2 losing streak — the added pressure of that third loss spurs teams onto victory 60% of the time.
Bookmakers prefer to see a team which has already lost twice in a row as a sure bet to lose a third time against a stronger team. This theory takes the historical data of which team wants to win more into consideration.
The Zig Zag theory capitalizes on the public’s tendency to overreact to wins and losses. The more unlikely the loss, the more the odds shift against them. This trend of gravitating away from favorites when they lose allows educated punters to buy low.
As bookmakers become aware of this and adjust their books accordingly, the Zig Zag theory has stopped playing as significant a role. The teams are still likely to win as predicted, but these victories are factored into bookmakers’ odds. More people know about the theory and account for it in their bets too.
Forms of Betting
Money Line Betting
Let’s start with the simplest form: money line betting.
What does this mean? Betting on one event individually. You can wager on team scores, individual players’ performance, and more. Money line betting is probably the first option at the top of the betting page because it’s just concerned with who wins and loses.
Parlay betting is a very popular form of sports betting too: connected bets that depend on each other to actually class as a win. Payouts for choosing wisely can be massive, but the chances of losing are much higher than they would be otherwise.
You might bet on three events in a parlay and win two, only to lose the last. Sadly, this entire parlay bet would be counted as a loss.
Live Sports Betting
This applies to betting on events as they unfold.
With this form of sports betting, you can size up a team as it plays, making it easier to pick a winner as you’re basing wagers on what you see. The odds will change as the event progresses: if one team scores a goal, they’ll be taking the lead and bookmakers adjust the odds to reflect this.
This only happens in sports without lots of stoppages. In the NFL, for example, frequent stoppages and time outs cause odds to be adjusted with a slight delay. Exactly how this is done depends on the bookmaker in question.
Prop bets are wagers placed on the likelihood of an event occurring. For example, more than six corners in the first half of a match or a specific player being the first one to score.
People often call these ‘chump bets’, as they’re typically thought of as bets made just for fun. Bookmakers don’t need to focus on keeping the lines tight because there are so many of them, and they ensure they profit by adding in some extra vigorish.
Betting on a close game and can’t pick a winner? Over / Under betting is often the best choice you can make in tight events. You can make a lot of money by snapping up sloppy odds a casino or betting site didn’t bother to change when conditions changed (such as rain falling).
For example, sports fans know a rainy day means more fumbles in the NFL, knock-ons in rugby, and general sloppy play in football. Matches between teams with rivalries will have more free kicks and a strict referee willing to penalize teams more. Over / under betting is a type of Prop Betting.
Educated sports-fans can clean up with prop bets if you take the time to find the odds the site forgot to tidy up. There are so many odds that it’s impossible for bookmakers to examine all of them individually.
If you know a player was injured last week, and there is a big game coming up, he’s probably going to spend most of the time on the bench. Punters that don’t know this will just hear the name, know he’s usually a top performer, and throw money behind them.
Opportunities like this make prop betting one of the most profitable elements of using an online casino’s sportsbook. There are hundreds of props available every week: just do a little research and you’ll find discrepancies set to make you money.
Your Hit Rate
In sports betting, your hit rate refers to the number of correct predictions you make compared to the number of incorrect predictions.
If you wager on 10 games and win five of them, your hit rate is 50%. Beginners think having a good hit rate means they’re making lots of money and often prioritise winning over earning a profit.
It isn’t the number of wins you should use to measure your success — it’s the quality of those wins.
Let’s say you wager £10 on 10 different games, your picks are all favourites. The average odds of 1.23 don’t concern you because you’ve bet on the best teams in the league and won the last 10 games in a row … but then you lose two matches.
All of a sudden, those 10 wins don’t mean a thing because you just lost £20. 10 wins only made you £23, and you now end the day with just £3 profit. Your hit rate is 80% — well above average, but the £3 speaks volumes about what’s really important.
Latest Features on New Betting Sites
New sports betting sites in the UK have to keep upping their game and embracing the latest trends to compete in a thriving marketplace.
What are the latest features you can expect to find at new sports betting sites?
Requesting Bets from Sports Betting Sites in the UK
Online betting sites take advantage of social media as much as other businesses. Customers can now request bets with some companies via Facebook or Twitter, creating a personalised experience.
William Hill has a hashtag ‘#YourOdds’ for customers who want to place a wager on an obscure or very specific outcome. This is added to the website, allowing the original requester (and anyone else) to try their luck on a brand new option.
Social media has transformed the business-customer relationship, and this lets you take a direct role in dictating the selection of bets available at your favourite sites.
Cryptocurrencies like Bitcoin, Ethereum, Litecoin (to name just a few) are becoming accepted at more new betting websites.
Businesses can show followers they’re in-tune with the latest technological shifts and want to gain a competitive edge. It’s also ideal for customers looking to enjoy independence from banks and other financial institutions.
More online bookmakers now focus on creating websites with mobile-users in mind rather than those betting via a desktop or laptop computer.
Google considers a website’s mobile-friendliness a major ranking factor when indexing domains, which means betting sites embracing mobile optimisation stand a better chance of placing ahead of less tech-savvy competitors.
This gives you a smoother, more user-friendly experience on your device, with fast load times, simple navigation and better performance overall. Slow, clunky websites are the exception now, not the norm.
Bonuses & Promotions On New Betting Sites in 2019
Bonuses and promotions play a fundamental role in attracting new customers to new UK betting sites.
Any company failing to realise this can end up missing out on a valuable opportunity to succeed. Welcome bonuses are incredibly common and effective: you may receive, say, £20 in free bets when you make your first deposit, or better odds.
Others may include cashback on losses, increased winnings and more. You should always check out the range of bonuses and promotions at new UK betting sites before you sign up.
New Casinos always covers each online casino’s range of bonuses in great detail in our reviews. We like you to know exactly what to expect.
Virtual Sport & Sport Betting Sites UK
Virtual sports are a common fixture at betting sites in the UK.
You’ll find simulations of horse races, F1 races, football matches, cycling and other popular events. These unfold far faster than their real-world counterparts, lasting just a couple of minutes (or less) with brief breaks between.
This offers you a convenient way to wager on the outcome of an event without having to wait hours to find out whether you’ve won or not. You’re not depending on good weather, punctuality etc. — you just bet on any result you want to without risk of disruptions.
Virtual sports may have been a tad primitive when they first started appearing at new UK betting sites, but they look fantastic now. Lifelike characters and environments fill your screen, popping with colour and dynamism. Commentary and sound effects add to the thrill too, immersing you in the event fully for its brief duration.
Esports On New Online Betting Sites
Esports are one of the most fascinating features at the best new betting sites in the UK.
With Esports, you place wagers on video games. Dozens of teams from across the globe compete against each other on popular games like Call of Duty, League of Legends and Overwatch, with big money up for grabs to the winners.
Thousands upon thousands of people worldwide watch Esports events in real-time, and wager on the outcome as they would any other sport. It’s now viewed with much more respect than it was during its early days, with many betting sites in the UK offering comprehensive Esports betting facilities.
You’ll find odds on Esports events as with other sports, and there’s a wealth of historical data out there to guide your decision. If you’re a fan of video games, betting on Esports lets you enjoy watching your favourite games being played by professionals while knowing you could scoop a decent win.
Security & Legality in the UK
Security is a major concern for fans of new online betting sites in the UK. We all want to feel reassured that our personal and financial data is safe while we make wagers — and the best betting sites in the UK take effective measures to provide complete peace of mind.
Cutting-edge encryption, customer-verification processes and credible payment options are all essential to maintain a secure betting site. You can typically expect new online betting sites and online casinos carrying a licence from the UK Gambling Commission to take security seriously.
At New Casinos, we only ever review iGaming sites licensed and regulated by the UK Gambling Commission. You know you’ll be wagering on events legally, as the site is authorized to target UK customers and must adhere to the Commission’s strict rules.
Always check the licence(s) a sports betting site or online casino carries before you sign up, and be wary of those without a UK licence. You could end up breaking the law by using them and wouldn’t be protected by the UK’s gaming laws if something were to go wrong.
And that brings our betting guide to a close! We hope you find plenty of helpful information in here and have a great time wagering on your favourite events! Check out the newest online casinos of 2020 now.