New SB Tech Casinos in the UK

SBTech IconSB Tech is a software provider focusing on sports-betting sector of the online gaming market, though their platform does cater to casinos too. Their range of solutions has helped them to build a strong reputation and portfolio, including winning an impressive collection of awards from respected groups. SBTech was launched in 2007, and in the following years, has enjoyed remarkable growth. The company has more than 750 employees today, operates in over 15 different regulated markets (including Belgium, Spain, the UK, Ireland, Romania, Portugal, and Malta), and has more than eight offices around the world. SBTech has acquired over 50 partners in their first decade too.

Gambling Commission LogoTheir team includes CEO Richard Carter, COO Yuri Lapin, CTO Igor Vaisman, Chief Product Officer Ian Bradley, and Head of Online and Innovation Greg Karalois. Each of these focuses on a specific area of the brand, driving further innovation and providing cutting-edge solutions that benefit operators and end-users alike. SBTech is licensed to provide their iGaming solutions to operators and end-users by the UK Gambling Commission and the Malta Gaming Authority.

Newest SB Tech Casinos in the UK

Mobile Bet
8.8 / 10
Deposit Bonus
100% up to £50

A recognizable online casino that offers all the gambling goodies in one place. Online Slots, Sports Betting, Live Dealer Games and many other Casino Games are all there waiting for you in a cool and easy to navigate interface.

18+. New players only. Play responsibly. T&Cs apply

SB Tech Strong and Weak Points

SBTech’s solutions cover Sports Betting, an iGaming Platform, Managed Services, and Retail & Omni-Channel services. Their client roster is made up of some extremely popular names in the new online casino industry. Aspire Global use SBTech’s sportsbook in their platform, Betshop incorporates their betting services, and iSoftBet describes SBTech’s work as a major benefit to their offerings.

SBTech have earned plenty of awards and nominations over the years, from some of the biggest organisations and ceremonies. Their awards roster displays accolades from the EGR Awards, EGR Italy Awards, GIA, CEEGC, SBC, and more. It’s an impressive testament to their hard work, innovation, and drive – and shows how they have managed to build relationships with more than 50 partners.

SBTech not only provides the sports betting and iGaming solutions operators need to deliver high-end facilities to end-users, they offer managed services too. These enable businesses to concentrate on building their brands and satisfying customers rather than the more technical aspects.

Thumbs upStrong Points:
— A varied catalogue of iGaming solutions, across sports betting, casinos, and more
— A huge brand with more than 750 employees
— Works with over 50 partners around the world


Thumbs downWeak Points:
— No licenses beyond Europe

SB Tech’s Awards

A key part of SBTech’s solutions is its sporsbook engine. This incorporates a comprehensive 24/7 sportsbook, delivering access to more than 20000 live-play games each month, as well as over 2000 proprietary markets.This has won awards in its own right, including Best Sportsbetting Supplier at the EGR Nordics Awards 2017, honouring its highly-praised live-betting, bonus offers, and range of features. The sportsbook solution provides the means to create bespoke experience for operators’ end-users, courtesy of industry-leading behaviour-analysis software.

SB Tech Games Portfolio

Over 55 different sports can be wagered upon through SBTech’s sportsbook, and there are more than 2000 betting markets. 20000 live events each month provide lots of opportunities to boost engagement with up-to-the-minute betting. Operators can use numerous custom widgets with the sportsbook for a more unique presentation style, which is essential for effective brand-reinforcement. Key features like statistics, scoreboards, and live streaming are all accommodated by SBTech’s sportsbook software. Chamelon360 is SBTech’s iGaming platform, which features real-time analytic tools and various management facilities. This can help operators increase their engagement and understand their end-users’ behaviour better, converting relevant data into an invaluable resource.

One of the most striking aspects of their iGaming solution is the sheer number of games available. More than 1500 titles are included across the most popular categories, such as slots, virtual sports, live-dealer games, and more. Software powerhouses like Microgaming, NetEnt, and others all have games available through SBTech’s iGaming platform. As a result, operators can offer members a huge range of high-quality games with smooth performance. Different payment methods are accepted, and the comprehensive CRM lets casino operators engage with their customers through SBTech’s own Chat facility. A good CRM system can mean all the difference when trying to build a strong relationship with a target audience.

The Chameleon360 platform also features solid fraud-detection and Know Your Customer tools to protect casino operators and their members from unethical behaviour. Detailed reporting is available, including information categorised by country, league, sport, VIP ranking, and more. This allows businesses to explore their customers’ activities and behaviour in specific areas. The CMS is user-friendly and has a special emphasis on SEO, and the entire platform is accommodating of different markets, able to adapt to specific regulatory demands.

SBTech’s managed services includes a comprehensive marketing strategy designed to help each online operator grow and reach a bigger audience. This works at a worldwide and local level, while the 360 CRM roadmap planning is suitable for different channels. Businesses can integrate this into their services to increase customer retention and boost the overall customer experience. Customer support is available too, incorporating multilingual agents and help in creating local teams. This can help to give businesses a more localised feel and encourage players to contact support without having to worry about costly call rates or language issues. SBTech offers hosting services too. Brands can benefit from their maintenance services, DNS management, and more.

Last (but not least), SBTech’s retail & omni-channel solutions are targeted at offline businesses. Centralised terminal management allows for overall control of different gaming terminals from one back-end suite, while bespoke player cards deliver loyalty-based features. They can also install software which supports more than one display on-screen, compatible with a diverse range of units found in today’s gambling venues. These accommodate more than 20 currencies and languages for international appeal. Their retail & omni-channel solutions include innovative technology for cashiers for more streamlined service in brick-and-mortar establishments. This can boost the customer’s experience and maximise productivity.

SBTech’s complete portfolio of services is remarkable. Their ability to supply cutting-edge solutions to online and offline brands, incorporating software and technologies of the highest quality, makes them a powerful competitor in the industry. Their impressive growth and wide-reaching success in the past decade is incredibly impressive, and this will only continue if they keep performing at this level.