Aristocrat Leisure Limited is an international gaming software developer company that was formed in 1953 by Len Ainsworth. The company’s headquarters are in Australia, though, they have operations in over 90 countries around the world and their casino games are licensed in 240 jurisdictions. The company has had a history of innovativeness in its timeline. For instance, in 1956, it made history for being the first company to release a slot machine that allowed multi line and scattered payouts while in 1963 it released the first electronic slot machine. In 1979 this company pioneered a five reel video slot game, an innovation that brought this company to the hall of fame.
Aristocrat boasts 2100 patents and 2900 trademarks. This is enough statement to tell you what kind of online casino games to expect from this developer. USA and India development centers are the engineers of this company’s hardware and software while the Australia office houses some of the think tanks of the games designs, animations, arithmetic and art. The company has 8 studios that are responsible to developing new games. The studios are scattered all over the world with some in Australia and the rest in India and USA. The company has built good relations with their clients by offering assistance to customers who have land based casinos and want to transit to the online casino market. They offer repair service, logistics and maintenance for their clients.
|Company Name: Aristocrat Technologies Australia Pty Ltd
Address: 85 Epping Road, North Ryde NSW 2113, Australia
Slogan: Creating The World’s Greatest Gaming Experience Every Day
Employees: more than 2200
Games: more than 130
Game Categories: Online Slots
Phone Number: +61 2 9013 6000
Offices in: Australia, South Africa, Macau, England, India, Argentina, Mexico, New Zealand, Peru and USA
Awards Won: 2
Game Releases: –
Popular Games: Queen of the Nile, 5 Dragons, Buffalo, Choy Sun Doa
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Aristocrat strong and weak points
To be listed in the Australia stock exchange under the stock index ASX100 was a result of the Hyperlink gaming system, a technology that saw it gain reputation in the technology space. The company has bagged several awards for its creativity and innovativeness for the games that they have produced. Example is Buffalo, an online slot that was awarded the best video slot in 2015. Can Can De Paris was also grabbed the best penny slot trophy .For the over 3000 employees working for this company, innovation is ingrained in everyone’s mind and this is what keeps them in business. This company’s games always have a different approach from others, be it online slots, roulettes or keno games as you will hardly play their games without noticing a difference. What’s more fascinating is that some of their games can be played for free and this comes without many hassles as you will not be required to sign up to play the games. Casino games require no downloads and can be played from ordinary web browsers. The Hyperlink system holds the patent for its linked jackpot configuration while the Reel power system is another product in their shelf which allows players to buy reels instead of pay lines.
On the other side, we would characterise Aristocrat’s game portfolio rather limited as the number of online slots they have developed is not that big compared to other software developers with the same experience. Moreover, Aristocrat does not produce any other casino games apart from online slots. Meaning that there are no table card games such as blackjack or baccarat. There is not also a roulette game, neither you will find any scratch cards, keno or bingo games. Aristocrat does not also appeal to high rollers since they do not produce any Live Casino games. As we can see, their focus on producing online slots has brought about a deficiency in other crucial fields.
– Experience from slot machines to online slots
– Innovative online casino games
– Hyperlink gaming system
– Huge jackpot amounts
– Missing main game categories
– Limited game portfolio
The innovative character that boasts Aristocrat in all of their casino games fold got them two major awards. The Lightning Link series of games here at Aristocrat have collectively received the Platinum Award as part of Casino Journal’s “Top 20 Most Innovative Gaming Technology Products” list. Furthermore, Aristocrat won the first place at the GGB Gaming and Technology Awards in 2016 as they received Gold for its AvT Bouncing Technology. In the same award competition Aristocrat was the runner-up in the full Land-Based Supplier of the Year category while Lightning Link came third in the voting for the Casino Product of the Year.
Aristocrat’s Game Portfolio
Aristocrat produces electronic gaming machines and video terminal systems. The gaming systems that this company produces have modern network systems that administer the online slots and pokies. Their games can be played from the computer desktop or mobile devices and they are supported by android and iOS platform while some of their games can be found on the Apple’s App Store. Their casino games have an easy integration with other applications from other vendors. This has the options to install modules that will allow marketing and management of loyalty, membership and floor management.
The main reason why this company has seen tremendous attraction for their online casino games is the attractive features they come out with. Their machines have passed the test for reliability, attractive jackpot amounts and superb graphics. Slot games from this developer have interesting features that help bettors make money whenever playing. There are scatter symbols, free spins, bonus, wild symbols and progressive jackpot. Some of their latest 2016 slots games are Sons of Anarchy, Walking Dead and Queen of Nile online slots.
Players choosing games from this developer will attest they have a different play from the usual European games developers. This is enough to make bettors stick to Aristocrat online casino games. Other advantages include many varieties of games and interactive branded ones. Some of the shortcomings of this developer are; it has put more focus on social games, their games are limited in the market because they have been overridden by games from other developers.